Several years ago, the golden rule was that every company needed a website. Now, every company needs its own mobile app. But mobile apps aren’t just for loyalty programs, online sales, and customer service. Top companies in every industry are also turning to mobile apps for training.

Let’s face it: knowledge is power. Training your employees on policies and standards, keeping them abreast of new products and trends, and improving their skills in the workplace gives your company the edge it needs to succeed in an increasingly crowded market. Mobile training combines revolutionary pedagogical approaches to learning with the convenience and flexibility of mobile technology to drastically improve your training efforts while also reducing your training costs. And in the business world—that’s called competitive advantage.

Still not convinced? Below are four important reasons why your company needs to invest in a mobile app for training:

Microlearning is one of the biggest trends in all of educational technology—and for good reason. When designed correctly, the short, bite-sized chunks of information provide ample opportunity for learning, skill development, and knowledge retention.

But what is microlearning? Microlearning is a learning strategy that offers short, task- or goal-oriented content that is focused on a specific topic, skill, or learning goal and presented in engaging and easily applicable ways, such as a short training video, an infographic, or a checklist of steps for solving a problem.