Several years ago, the golden rule was that every company needed a website. Now, every company needs its own mobile app. But mobile apps aren’t just for loyalty programs, online sales, and customer service. Top companies in every industry are also turning to mobile apps for training.
Let’s face it: knowledge is power. Training your employees on policies and standards, keeping them abreast of new products and trends, and improving their skills in the workplace gives your company the edge it needs to succeed in an increasingly crowded market. Mobile training combines revolutionary pedagogical approaches to learning with the convenience and flexibility of mobile technology to drastically improve your training efforts while also reducing your training costs. And in the business world—that’s called competitive advantage.
Still not convinced? Below are four important reasons why your company needs to invest in a mobile app for training:
Distance learning, eLearning, LMS, LXP—there are tons of terms floating around about how technology is revolutionizing the way we learn. But when it comes to business, mobile learning—or mLearning—is gaining traction and here to stay.
mLearning uses mobile technology to deliver learning and training materials that are context-aware, on-demand, and just in time. It’s less structured and formal than a traditional eLearning course, focusing less on memorizing and knowledge retention and more on skill and experience. Learners are able to quickly access key data and review relevant information about a task to improve their productivity and make better-informed decisions in real time. And the more mobile technology grows, the easier it will be to harness this potential for company-related training and knowledge dissemination.
A lot of articles have been written explaining the benefits and opportunities that mLearning offers companies looking to train their workforce. But a company is more than just its employees—it’s also its partners, suppliers, vendors, clients, and customers. This non-employee external audience is called your “extended enterprise,” and mLearning provides the capability to disseminate knowledge and training, grow branding, and provide support for each group.